Robert Zarco - Miami, FL
Attorney at Zarco Einhorn Salkowski, P.A.
Franchise Law Lawyers in Miami, FL
2 S. Biscayne Blvd. 34th Floor Miami, FL 33131
- Free Consultation
- 1 Super Lawyers®
-
41
Years
Experience
Miami Franchise Law Lawyer
Updated: 05/21/2026
Areas of Practice
- Franchise Law
- Complex Business & Commercial Law
- Commercial Trial Lawyer
- Business Litigation & Disputes
- Appeals, Arbitration & Mediation
- Real Estate & Insurance Disputes Resolution and Litigation
- Intellectual Property Disputes Resolution & Litigation
- Employment Law Disputes Resolution & Litigation
Litigation: 99%
Attorney Information
Overview
Robert Zarco, Founding and Managing Partner of Zarco Einhorn Salkowski, P.A., has built a distinguished national and international reputation in franchise law, complex commercial litigation, and high-stakes business disputes resolution alternatives. For nearly 40 years, he has represented business owners, multi-unit operators, franchisee associations, franchisees, dealerships, distributors, and licensors throughout the United States and internationally in complex business litigation, arbitration, mediation, and business transactions.
Renowned as a strategic, trial-tested attorney, commercial trial lawyer, and negotiator, Zarco has earned numerous industry distinctions throughout his career. Under his leadership, Zarco Einhorn Salkowski, P.A. has been awarded national top rankings in Franchise Law from Chambers USA and National Tier 1 recognition as “Best Law Firms” by Best Lawyers in America®. In 2021, he received the prestigious Lifetime Achievement Award from the American Association of Franchisees & Dealers (AAFD) for his decades of advocacy on behalf of franchisees and fair franchising practices nationwide. Every year since 2006, Zarco has been recognized by Super Lawyers and Best Lawyers in Commercial Litigation and Franchise Law. He was inducted into the “Legal Eagle Hall of Fame” by Franchise Times and was awarded the 2020 “Lawyer of the Year” in Franchise Law by Best Lawyers. Additional honors include, among others, being named “Top Dealmakers of the Year” for Real Estate/Land by the Daily Business Review/ALM, a Fellow of the Litigation Counsel of America, and an inductee into the Order of Centurions Trial Lawyers Honor Society.
Mr. Zarco leads a team of highly skilled lawyers with diverse backgrounds in economics, banking, accounting, finance, and business strategy. Through the firm’s nationally recognized Franchise, Dealership, Distribution & Licensing Practice, Zarco and his team regularly handle franchise litigation and disputes involving wrongful termination and non-renewal, encroachment and cannibalization, fraud and misrepresentation, franchise disclosure violations, advertising fund disputes, restrictive covenant and non-compete litigation, private equity-related franchise conflicts, operational and supply chain disputes, fiduciary duty claims, and other sophisticated disputes impacting franchisees and independent business owners nationwide. Widely known as “The Great Equalizer,” Zarco is particularly recognized for franchisee representation and leveling the playing field in complex “David vs. Goliath” disputes involving some of the world’s largest franchise systems and corporate entities.
In addition to his legal practice, Zarco is a nationally recognized speaker and thought leader on franchise law, franchisee advocacy, dealership and distribution law, private equity’s impact on franchising, and complex commercial litigation. He has served as a keynote speaker, panelist, and featured presenter at many of the franchise industry’s most respected professional forums and conferences, including the American Bar Association (ABA) Forum on Franchising, the International Franchise Association (IFA) Legal Symposium, the American Association of Franchisees & Dealers (AAFD) Franchisee Leadership Summit, the Coalition of Franchisee Associations (CFA) Day Forum & Legal Symposium, and numerous franchise association clients’ conventions and leadership events throughout the United States.
Under Zarco’s leadership, Zarco Einhorn Salkowski, P.A. has helped shape important legal precedent and achieved landmark results in franchise law and high stakes commercial litigation. The firm represents franchisees, multi-unit operators, and franchisee associations from over 500 brands across more than 40 states and 20 countries, handling matters that directly impact business operations, franchise relationships, enterprise value, and long-term growth for clients throughout the United States and internationally. The firm’s practice continues to expand through its broad Areas Served across major industries nationwide and overseas.
A graduate of Harvard University with a bachelor’s degree in Economics, Zarco developed a strong foundation in business, finance, and accounting during his tenure as a financial analyst at General Motors in New York. While working there, he simultaneously attended Pace University’s Graduate School of Business MBA classes. His passion for the law ultimately led him to earn his Juris Doctor from University of Miami School of Law. Mr. Zarco is admitted to practice before the U.S. Supreme Court, the Florida Supreme Court, a variety of U.S. District Courts in Florida, New York, Illinois, Arizona and others, as well as different U.S. Courts of Appeals nationwide.
Fluent in Spanish, Robert Zarco was born in Cuba and immigrated to the United States with his family in 1961. The sacrifices made by his parents, combined with his entrepreneurial drive and determination, helped shape the work ethic, resilience, and business perspective that continue to define his legal and business career today. A lifelong entrepreneur, Zarco started his first business at a young age and began investing in real estate while attending college.
As a community leader and philanthropist, Zarco has served on the Board of Trustees for the Public Health Trust/Jackson Health System and the University of Maryland. He supports numerous charitable, healthcare, educational, and community organizations and individuals, including the Jewish Federation, AIPAC, Israel Bonds, Rambam Hospital, and Temple Menorah. He has a strong belief and long history of giving back.
Zarco’s personal philosophy — “Live, Learn, Love, and Laugh” — reflects his belief in balancing professional excellence, entrepreneurship, philanthropy, family, and meaningful life experiences. Outside the courtroom, Zarco enjoys traveling, boating, architecture, art, cooking, real estate, and hosting charitable and community events with family and friends. He lives in Miami with his family and enjoys traveling and creating lasting memories with his children and grandchildren.
Awards and Honors
Honors
- Fellow and Order of the Centurions, Trial Lawyers Honorary Society, Litigation Counsel of America (LCA), Since 2021
- Lifetime Achievement Award in Total Quality Franchising by the American Association of Franchisees and Dealers (AAFD)
- Lawyer of the Year; by Best Lawyer's, Franchise Law, 2020
- Best Lawyers of America – Franchise Law and Commercial Litigation, Since 2013
- “AV Pre-Eminent” Rating, Martindale-Hubbell/LexisNexis, Highest peer review rating for legal ability and ethical standards, Since 1995
- Chambers USA National Ranking in Franchising (mainly Franchisee)
- Super Lawyers, Franchise/Dealership and Business Litigation, Florida, 2006 to the present
- Top 50 Bench Awards in the USA, Therapies 4 Kids Inc. v. Santoro, et al., Top Verdicts, USA, 2023
- Legal Eagles Hall of Fame – Franchise Times, Since 2015
- Legal Eagles – Franchise Litigation, Franchise Times, Since 2008
- “Top Dealmakers of the Year”, Real Estate Development – Daily Business Review, 2013 (Four Seasons Surf Club)
- 'Top Franchise Legal Players' by 1851 Franchise, 2025
- ‘Franchise Advocate of the Year’ SWAG™ Award - Ask April Porter, 2023
- “Top 1% of America’s Most Honored Lawyers” - The American Registry
- “Top Lawyer” Franchisees & Automotive Dealerships, South Florida Legal Guide
- “Florida’s Legal Elite” - Florida Trend Magazine’s
- Haute Living Magazine’s Haute 100 List of Most Influential Names in Miami
- Haute Lawyer- Franchise Law, Commercial Litigation & Trial Lawyer
- “Men of Influence” – Lifestyle Magazine, 2022
- Who’s Who Legal (WWL) ‘Thought Leaders’ and ‘Global Leaders’ in Franchise Law
- South Florida’s Top Lawyers - Miami Herald
- Top Attorneys - Best in Class, Franchise Times
- Top Attorneys in Florida – “Franchise/Dealership Law”
- Biggest Restaurant Newsmakers – Restaurant Business Online, 2018
- “High- Flying Franchise Attorneys”, Franchise Times Magazine
- “Top Franchise Attorneys’ – Top Legal Minds in the Business”, Franchise Times
- Power Player, South Florida Business Leader Magazine
- “Top Lawyers in Franchise” - South Florida Legal Guide, Since 2009
- Key Partners Award - South Florida Business Journal Magazine
- The International Who’s Who of Franchise Lawyers, Since 2011
- National Register’s Who’s Who in Executives & Professionals
- “South Florida’s Top Lawyers”, Miami Metro Magazine
Other Sources of Feedback About Robert Zarco
Included on the 2026 Florida Super Lawyers list
Past Lists
- 2025 Florida Super Lawyers list
- 2024 Florida Super Lawyers list
- 2023 Florida Super Lawyers list
- 2022 Florida Super Lawyers list
- 2021 Florida Super Lawyers list
- 2020 Florida Super Lawyers list
- 2019 Florida Super Lawyers list
- 2018 Florida Super Lawyers list
- 2017 Florida Super Lawyers list
- 2016 Florida Super Lawyers list
- 2015 Florida Super Lawyers list
- 2014 Florida Super Lawyers list
- 2013 Florida Super Lawyers list
- 2012 Florida Super Lawyers list
- 2011 Florida Super Lawyers list
- 2010 Florida Super Lawyers list
- 2009 Florida Super Lawyers list
- 2008 Florida Super Lawyers list
- 2007 Florida Super Lawyers list
- 2006 Florida Super Lawyers list
Education
-
Legal Education
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University of Miami School of Law,
Coral Gables,
Florida, 1985
J.D., Doctor of Jurisprudence
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University of Miami School of Law,
Coral Gables,
Florida, 1985
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Non Legal Education
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Harvard University,
Cambridge,
Massachusetts
B.A., Bachelor of Arts
Major: Economics
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Harvard University,
Cambridge,
Massachusetts
Current Employment Position(s)
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Founding and Managing Partner
Languages
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English
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Spanish
Classes and Seminars
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"Navigating New Franchise Agreement Provisions in a Competitive Marketplace," AAFD’s 2025 Franchisee Leadership Summit and Annual Conference, Washington D.C., 2025
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"The Importance of Due Diligence When Buying a Franchise,” International Franchise Association (IFA) World Franchise Show, Miami Beach, FL, 2025
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“Prevalent Issues & Disputes Between Franchisors & Franchisees,” Independent Association of Home Instead Franchisees (IAOHIF), Denver, CO, 2025
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May 2024: “The Impact of Private Equity on Your Franchise Relationship, ” AAFD’s 2024 Franchisee Leadership Summit and Annual Conference, St. Louis, MO
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April 2024: “The Impact Private Equity Has On The Franchisor/Franchisee Relationship,” Coalition of Franchisee Associations (CFA) Day Forum & Legal Symposium, Washington D. C.
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2023, CFA DAY Forum, Panelist sharing his legal opinions on the Federal Trade Commission’s recent Request for Information about franchising, Wash. DC.
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2023, Keynote Speaker at the SWAG Conference, “From Cuba to Court: How an Immigrant Created a Life of Sanity, Wealth & Gratitude,” St. Louis, MO.
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2022, AAFD’s 30th Anniversary Franchisee Leadership Summit and Conference, Keynote Speaker “It’s Our Time”, Mesa, AZ.
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2022, CFA Membership Webinar on ‘Encroachment and Cannibalization in Franchising.’
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2021, AAFD Franchisee Leadership Summit, Speaker and Awarded the AAFD “Total Quality Franchising Award for Lifetime Achievement,” Virtual.
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2019, Panelist Speaker, CFA Legal Symposium, “How to handle Encroachment issues”, Las Vegas, NV.
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2019, AAFD Franchisee Leadership Summit “When Private Equity Buys Your Franchise System” and lead a Panel Discussion on “Protecting Franchisee Goodwill”, Mesa, AZ.
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2019, Speaker, “Jack in the Box” National Franchisee Association Convention, Scottsdale, AZ.
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2017, February 24. “Alternative Fee Arrangements”, Inaugural Corporate Counsel Summit, Coral Gables, FL.
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2017, CFA Day Forum, “Franchisor Control – The Impact on Joint Employer Liability and Vicarious Liability,” Washington D.C.
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2017, 25th Annual AAFD Franchisee Leadership Summit and Conference “Threat of NLRB to Joint Employer Doctrine,” Indian Wells, CA.
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2016, November 10. “Where to Draw the Line – Is your Franchise Agreement an Unconscionable, Illusory Contract?”, 39th Annual ABA Forum on Franchising, Miami Beach, FL
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2016, May 4. “NLRB Decision: Joint Employer”, 7-Eleven Franchisee National Coalition Conference, Fort Lauderdale, FL.
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2015, December 14. “Launching into the World”, Florida International University Commencement Ceremony, Miami FL.
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2015, October 8-11. “Legal implications of the recent National Labor Relations Board decision on franchisors, franchisees and franchising in general”, 56th Annual HADA convention, Maui, HI
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2015, September 21-22. “Joint- Employer: What it really Means for You and Franchisors”, 2015 DDIFO National Conference, Las Vegas, NV
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2015, February 26. “Affordable Care Act – The Employer Mandate in Summary”, DDIFO District Member Meeting, Orlando, FL
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2014, Florida International University Graduation Commencement Speaker.
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2014, October 15-17. “The 7 Most Significant Franchise Cases of all Time”, 37th Annual ABA Forum on Franchising, Seattle, WA
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2014, October 9-12. “Hawaii’s Motor Vehicle Industry Licensing Act” , 55th Annual HADA Convention, Wailea, HI
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2013, May: “A Seat at the Table-The Case for Franchisee Advisory Councils,” International Franchise Association (IFA), 46th Annual Legal Symposium, Washington, D.C
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2013, May 5-9. “Alternatives to Default: Managing Underperforming Franchisees”, 46th Annual IFA Legal Symposium
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2010, November. Lecture: University of Maryland
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2009, October. “Franchise Litigation”, ABA Forum on Franchising, Toronto, ON, Canada
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2009, May 30-31. “Tips for Franchisees in Pursuit of the American Dream”, Franchise & Business Opportunities Expo, Ft. Lauderdale, FL
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2009, June. “Tips for the Franchisee In Pursuit of the American Dream”
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2009, March. “Guest satisfaction Still First Priority for hospitality Industry in Weathering Challenging Economic Times”
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2009, February. “Creative Strategies for Franchise Businesses to Navigate Challenging Economic Times”
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2006, October 11-13. “The Practical Considerations on Litigation Franchise Disputes” ABA 29th Annual Forum on Franchising, Boston, MA
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2006, February 9-12. “Investing in a Hotel Franchise”, National Society of Minorities in Hospitality, Dallas, TX
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2005, March 24-25. “Maximizing your Franchise Agreement”, 2005 AAHOA Annual Convention & Trade Show, Ft. Lauderdale, FL
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2004, November 5. “Understanding the UFOC and Franchise Laws”, Hampton Roads Franchise Roads Expo 2004, Hampton, VA
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2004, September 8. “Getting the Most of the Franchisor/Franchisee Relationships”, Tennessee Hospitality Alliance Exposition with Tennessee Restaurant Association, Nashville, TN
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2004, August 6. “Benefits of a Franchise Association & Medicine Shoppe Franchise”, Pharmacy Franchise Owner Association, Anaheim, CA
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2004, January 22. “Hospitality Franchising Issues”, Conrad N. Hilton College, University of Houston, Houston, TX
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2003, September 22. “Lawsuit Trends and Thoughts on Avoiding Litigation”, Multi-Unit Food Service Operators Conference, Atlanta, GA
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2003, June 12. Nova’s Fast Track MBA Training in Franchise Management – International Institute of Franchise Education, H. Wayne Huizenga School of Business & Entrepreneurship, Nova Southeastern University, Davie, FL
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2003, June 3. “Franchising Today UFOC Night”, U.S. Hispanic Chamber of Commerce’s “Franchise Today”, Orientation Seminar, New York, NY
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2003, April 9. “Franchising Today UFOC Night”, U.S. Hispanic Chamber of Commerce’s “Franchising Today”, Orientation Seminar, Orlando, FL
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2003, January 22. "Franchise Relationship Laws in US Territories", U.S. Hispanic Chamber of Commerce's "Franchising Today" Orientation Seminar, Caguas, Puerto Rico.
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2003, January 17. "The Ten Most Dangerous Provisions in a Franchise Agreement", Florida Bar Franchise Seminar, Miami, FL.
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2002, October 30. “Financial Management of a Franchised Business and The Role of the CPA”, The Cuban American CPA Association, Miami, FL
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2002, October 19. “Franchising Today: Exploring New Markets & New Opportunities”, The United States Hispanic Chamber of Commerce, Los Angeles, CA
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2002, October 6. “The 10 Most Dangerous Contract Clauses in The Hardee’s Franchise Agreement”, The Hardee’s Convention, Miami, FL
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2000, April. “The Top Ten Issues Facing Hotel Counsel”
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2000, Convention. Fairness and Good Faith and McDonald’s Remodeling Requirements.
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2000, April. Alternatives in Resolving Franchisor– Franchisee Disputes— Part One: The Mediation Option
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2000, March. “Liquidated Damages Clauses – Do You Always Have to Pay?”
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2000, February. The American with Disabilities Act–An Overview for Franchisees in the Lodging Sector
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2000, January. Premises Liability– Is the Franchisor or Franchisee Responsible When a Guest is Injured on Hotel Property
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1999, December. To Pay or Not to Pay…(Royalties)…That is the Question.
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1999, November. Part II of the Most Potentially Dangerous Contract Clauses in Your Franchise Agreement
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1999, September. Ten of the Most Dangerous Contract Clauses Which May Be in Your Franchise Agreement
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Know Your Legal Rights.
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Practical Aspects of Franchisee Representation Alternative Dispute Resolution: Which Method is Best for Your Client
- The Sounds of Silence in the Franchise Agreement, co-author with Lawrence V. Ashe, Franchise Law Journal, vol. 19, no. 1, American Bar Association
Pro Bono Activities
- City of Miami Beach Budget Advisory Committee
- Several committees for Greater Miami Jewish Federation
- Board of Directors of Temple Menorah
- Affiliate of American Franchisee Association
- Member of Beacon Council
- Delegate to White House Conference on Small Businesses
- University of Maryland Board of Trustees
- Jackson Memorial Hospital/Public Health Trust Governing Board of Trustees
Published Works
Articles
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Tips for the Franchisee in Pursuit of the American Dream
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Know Your Legal Rights
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Practical Aspects of Franchisee Representation Alternative Dispute Resolution: Which Method is Best for Your Client (Co-Author)
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The Sounds of Silence in the Franchise Agreement, co-author with Lawrence V. Ashe, Franchise Law Journal, vol. 19, no. 1, American Bar Association
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Fairness and Good Faith and McDonald's Remodeling Requirements, Consortium Members Inc. Equity Forum, A Publication for McDonald's Franchisees, 2000
Bar Admissions
- Florida
- U.S. Supreme Court
- Supreme Court of Florida
- U.S. District Court District of Arizona
- U.S. District Court District of Colorado
- U.S. District Court Southern District of Florida
- U.S. District Court Middle District of Florida
- U.S. District Court Northern District of Illinois
- U.S. District Court Northern District of Indiana
- U.S. District Court District of Maryland
- U.S. District Court Western District of Michigan
- U.S. District Court Eastern District of Michigan
- U.S. District Court Western District of New York
- U.S. District Court Southern District of New York
- U.S. District Court Eastern District of Wisconsin
- U.S. Court of Appeals 1st Circuit
- U.S. Court of Appeals 5th Circuit
- U.S. Court of Appeals 8th Circuit
- U.S. Court of Appeals 9th Circuit
- U.S. Court of Appeals 10th Circuit
- U.S. Court of Appeals 11th Circuit
Other Affiliations
- American Bar Association, Member (ABA)
- Florida Bar Association, Member
- Dade County Bar Association, Member
- Academy of Florida Trial Lawyers, Member
- Association of Trial Lawyers of America, Member
- American Bar Association Franchise Forum
- Cuban American Bar Association (CABA)
- Dade Country Trial Lawyers Association
- Federal Trial Bar Association
- Federal Bar Association
- Florida Justice Association
- International Franchise Association (IFA)
- American Association of Franchisees and Dealers (AAFD)
- Coalition of Franchisee Associations (CFA)
- Litigation Counsel of America (LCA), Fellow and Trial Law Institute Member
- Diversity Law Institute, Member – Litigation Counsel of America
Contact
2 S. Biscayne Blvd.
34th Floor
Miami, FL 33131
Fax: 305-374-5428
Email: Send a message
Website: https://www.zarcolaw.com
Hours: 9am-6pm
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